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Researcher
Daniela Micu
Postdoc
Copenhagen Business School
Design science in marketing & management, AI sales solution design
dm.marktg@cbs.dkAbout
My research draws from my doctoral thesis on design science in management and marketing, is cross-disciplinary, and explores various problems on the B2B agenda. Given my background in marketing and technology practice, I am always looking forward to research, teaching and in general discussing the many challenges at their intersection. I use design science as an education tool as well, teaching AI solutions exploration and implementation in business, and I am looking forward for more developments of design-based pedagogy in the future.